Consumer Psychology:

The Buyer's Mind

By James Atkinson, LLB

Consumer Psychology - The Buyer's Mind: In the image below I have mapped, from a marketer's perspective, all of the major topics related to the buyer's mind. Click the major red or blue buttons to go direct to that topic. You can see that the GOAL of all marketing is to enhance the buyer's self esteem:

The Buyers Mind

Buyer Perceptions Buyer Perceptions personal Buying Influences Groups Influence Buying Four Categories of Emotional Benefits Four Buyer Emotions Buyer Emotions Buyer Attitude Buyer Perceptions Buyer Perceptions The Goal of ALL Marketing Purchase Justification Buyer Remorse

Of course nobody's mind works in such an 'ordered' way. What I am trying to do here is to bring 'order' out of what is essentially a chaotic process.

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