The Buyer's Mind
By James Atkinson, LLB
Consumer Psychology - The Buyer's Mind: In the image below I have mapped, from a marketer's perspective, all of the major topics related to the buyer's mind. Click the major red or blue buttons to go direct to that topic. You can see that the GOAL of all marketing is to enhance the buyer's self esteem:
Of course nobody's mind works in such an 'ordered' way. What I am trying to do here is to bring 'order' out of what is essentially a chaotic process.
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