Internet Marketing Resources
7 Step Internet Marketing:
Earnings, Financial, & Business Disclaimer
Internet Marketing Resources - the image below encapsulates almost all major strategic thrusts an internet business needs to consider. Simply choose where you are on this seven step process and click that link:
These internet marketing resources are essentially a strategic guide. Use the step-by-step system to trigger strategic ideas for your own internet business and marketing.
1. Adjust Business Practice for Online Markets
Internet Marketing Strategies - Our research shows that most business owners have little strategic understanding of how the internet works commercially. For businesses seeking to market online, a strategy to guide the process is helpful.
Web Analytics - In business and marketing what you don’t measure you can’t analyze - and what you can’t analyze you can’t improve. So, to adjust for online markets, a business needs to adopt an analytics culture. Persuasionworks' system is based upon analytics + action. Virtually everything in an online business can be tracked, tested, and optimized.
Affiliate Marketing Training - There are a number of major disadvantage in the affiliate marketing model including lack of control and an inability to properly measure and analyze marketing and conversion. Discover the only afffiliate marketing system that works!
2. Find Out What Your Prospects Want & Segment Them
Online Market Research - Many marketers find or create products and THEN try to market them. This is the wrong way to do this. In this series of articles we show you how to conduct your own online market research, before you go through the expense of online marketing.
Market Segmentation - All marketing and ultimately all business success is based upon knowing what your prospects and customers want - and then giving it to them. Market segmentation is an excellent way to sell to niches within your market.
Consumer Psychology - Before you conduct a survey of your market it’s important to understand why people buy. It’s an enduring and fundamental question for marketers.
3. Do Keyword Research & Create A Keyword Masterplan
How To Do Keyword Research - To get your message in front of buyers, you must focus on telling the search engines, social networks, and prospects what your site is about. Keyword research is vital for relevance because the human mind cannot know all the millions of variations used by online searchers for products and services. In this series of articles we show you how to DIY your own keyword research.
4. Get Integrated Software And Setup Your Marketing and Sales Process
A properly constructed business website is: an information portal, a place for social engagement, a marketing device, and an engine to manage process, prospects, and customers - all LINKED together for easy analysis. These analytical and business links create enormous productivity benefits.
In Step 4 you should install software to properly run your business and internet marketing. At minimum the software should include: a Content Management System, Analytics, an eMail Marketer, an eCommerce Shopping Cart (or at least a method to take in online payments), and a Customer Relationship Manager.
All of this software is easily available online. What is NOT generally available is software that integrates the necessary functionality.
Once your software is set up and before you start marketing, you need to also set up your sales process:
Sales Funnel - In this series of articles we take you though a typical sales process that includes a backend plus information on how to 'ladder' your product offerings.
Sales Force Automation - There are a number of ways a sales process can be 'automated'. This series of articles shows how thsi is done in a 'direct marketing system'.
eMail Marketing Tips - A crucial element of online sales requires capturing the eMail address of prospects and then marketing to them via a series of pre-determined messages. This series shows a common method of doing this.
Affiliate Marketing Program - How to create a successful affiliate program, including choosing between affiliate tracking software vs. an affiliate network, selecting the right commission level, finding quality affiliates, affiliate management, and helping affiliates achieve success.
5. Generate Leads via PPC, SEO, Social Media, & Other Sources
In Step 5 you are ready to generate leads for your business via a number of sources:
What is SEO? - This is an SEO Basics series. We discuss what the search engines are looking for, why SEO is crucial for an online business, and also why 'black hat' methods of SEO are NOT recommended.
SEO Marketing - Introduction - Here we discuss the importance of theming and silos for search engine optimization.
SEO Tips - In this series we show the importance of: 'Themes' vs. Keywords, Adwords Relevance, and search engine "Co-occurance" and Themes.
SEO Tutorial: Keywords - We take you through a number of important keyword aspects of SEO including: long-tail keywords, themes and relevancy, how to build relevancy, and how to conduct keyword SEO for marketing segmentation.
SEO Marketing - Site Structure - This series of articles shows you a method of structuring your website so it can technically and properly indicate to search engines what your site is about.
For our SEO services - see: SEO - Strategic Roadmap.
Social Media - see:
- social media marketing.
Affiliate Marketing - Content
See: affiliate marketing
See: pay-per-click advertising, pay-per-click management, google ads, google advertising.
6. Persuade and Make Sales Through Educative, Social, and Sales Relationships
Persuasion Psychology - Understanding persuasion psychology and satisfying the emotional aspects of buying is a major key to online business success. Armed with the proper persuasion psychology, persuasion architecture, and an appropriate sales process, sellers can ethically persuade prospects to buy and continue buying products.
7. Track, Test, and Optimize Business & Marketing Data
In Step 1 we discussed the stragegic need to create an analytics corporate culture. In Step 4 we wrote about the software required to do this. In Step 7 we discuss the the actual 'doing' aspects of business and marketing analytics.
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